MOOMIN x SKNFED COLLAB

Florettee is a new company set up and founded by mother and daughter Nathalie and Maya.

Between them they decided to launch this organic, vegan 100% natural product range with the help of existing brand SKNFED, making sure all their ingredients were ethically sourced and contained nothing but natural products.

Maya wanted to launch this company to really tackle head on the problems facing all people of all ages and how ‘natural beauty’ is being portrayed as through social media. The message Maya keeps seeing is all false, with influencers and celebrities alike posting touched up images, encouraging you people as well as old that what they are showing us 100%, unfiltered natural images of themselves, telling people this is what they naturally look like.

From these false images come the trolls attacking people who actually share  natural images of themselves on line, calling them ‘fat’, ‘ugly’ and all other sorts of vile language that eventually grind people down to their lowest points that inevitably end up in suicides!!